DENR to launch PIPLS flagship mascot

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DENR to launch PIPLS flagship mascot

MASCOT

 

 

The flagship species icon of the Palaui Island Protected Landscape and Seascape (PIPLS) will be launched by the Department of Environment and Natural Resources (DENR) in Sta. Ana, Cagayan.

The launch of the mascot for rabbitfish Siganidae locally known as Barangan will highlight this year’s International Coastal Cleanup Day on September 15.

Mascot “Barry”, short term for Barangan, will serve as a social marketing tool under the flagship communication campaign of the DENR’s Coastal and Marine Ecosystems Management Program (CMEMP). It will represent the protected area’s campaign slogan, “You and me for the sea.”

CMEMP is a national program that aims to comprehensively manage, address and effectively reduce the drivers and threats of degradation of the coastal and marine ecosystems. It seeks to achieve and promote sustainability of ecosystem services, food security and climate change resiliency.

The identification of the flagship species was made through a focus group discussion with key stakeholders of the PIPLS.

The mascot, a representation of the flagship species, will be the symbol to stimulate awareness of the people for them to consequently take action in the conservation and protection of coastal and marine resources.


“We solicit the support of the community to sustain the rich biodiversity of the Palaui Island Protected Landscapes and Seascapes and to promote responsible ecotourism,” DENR Regional Director Atty. Gil A. Aromin said.

The Cagayan Valley environment chief added that PIPLS is a pride of Region 2 as it was awarded 3rd Outstanding National Integrated Protected Areas System - Marine Protected Areas (NIPAS-MPA) in the country in 2017. The award was given by the MPA Support Network Philippines during the Para El Mar (for the sea) MPA Awards and Recognition in Iloilo City.

Director Aromin also urged the public to participate in the International Coastal Cleanup (ICC), a global effort which aims to protect coastal and marine areas against solid waste and litters and inspire behavior change toward reducing single-use plastic materials. He requested volunteers to coordinate to the nearest DENR office for the activity.

Region 2 has a total coastline of 1,247.49 kilometers where the annual ICC is held.

Proclamation No. 470 s. 2003 declared every third Saturday of September as the International Coastal Cleanup Day.# CCC